We spent twenty years building the problem.

Michael was most recently Senior Vice President of Sales at a national 3PL, selling warehousing, fulfillment, drayage, crossdocking, LTL, truckload, and parcel strategy to retail, ecommerce, and omnichannel brands — and negotiating the contracts on both sides of the table. He built network models and center-of-gravity studies for brands entering new markets, designed forward-stock and deferred inventory programs, and structured foreign trade zone strategies for importers managing tariff and quota exposure.

He watched the same thing happen, over and over: a brand discovering too late that the rates they thought they had earned belonged to somebody else.

new3PL is the correction.